Here's a link to a video posted on www.bnet.com (btw...a great resource for small business owners) of a small business consultant discussing her "lessons learned" in what to measure for her small busi
Ask any business, large or small, what sets them apart from their competitors, and you'll likely hear that the differentiating factor is their customer service.
Melissa Dean, direct marketing and data-base specialist, wants to help business owners maximize market penetration by building and using an effective customer database market-ing strategy.