This is common question I hear from new customers who are establishing a first-time presence on the Internet for their company or business. A web site should always be viewed as an investment for any company regardless of size. Like all investments it is essential to monitor the return on investment (ROI) for your web site. This information will help you learn more about your web site's visitor habits and what they are viewing/doing on your site. This will help you discover if your web site is contributing to your company mission and goals.